Market Sizing and Segmentation

Do you want to identify the number of buyers of a particular product or service? Are you having trouble segmenting customers into groups with similar needs and interests? Peak Innovation's Market sizing and segmentation service engagement will help you identify customer segments using both bottom-up and top-down approaches.

A Business Owner With a Graphic Showing 15% Annual Profit Growth
Meaning that our market sizing and segmentation service engagement will help you identify the customer segments you intend to reach to estimate their size and growth. We will also define a universe target market and then, using filters, reduce that to an estimation of your net market.

By doing this, Peak Innovation market sizing and segmentation service engagement will provide you the information and analysis necessary to help you understand the overall potential market for your product or service. Then, our market sizing and segmentation service engagement will find out which segments of that market are most likely to buy from you. Become one of those businesses that experience 15% annual profit growth by tailoring product and service offerings to desirable customer segments with our Marketing sizing and segmentation service engagement.


Our firm specializes in primary research. The data and information that's comprised in our market sizing and segmentation service engagements are accurate and current. Whether your company targets business-to-business (B2B) or business-to-consumer (B2C) markets, our market sizing and segmentation service engagement will provide you with the information and analysis you need to implement successful marketing plans.

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Every Peak Innovation market sizing and segmentation service engagement is led by one of our highly experienced principals. We operate with a flexible, scalable staffing model leveraging subject matter experts as needed. We enable clients to generate profitable growth through the practical use of research, innovation, and technology. Whether your firm is a start-up or a Fortune 500, Peak Innovation is here to answer your toughest marketplace questions. Please, visit our services page to learn more about what Peak Innovation has to offer. Call us at (470) 273-7250 or fill out the form on this website for questions about our services or to schedule a time to speak.