Competitive Intelligence Firm, Sales & Marketing Strategy

Principal Engagement

drives extraordinary value

Data Analytics

for visualization & insight

Your toughest marketplace questions

answered

About Us

Peak Innovation was founded in 2008 with the goal of creating a unique and valuable service experience for our clients. We achieve this through our operating model, our strengths, and our client perspectives.

Our Model

Peak Innovation operates with high principal engagement and a flexible staffing model. Our principals will be active on every project and they will collaborate with a scalable team of subject matter experts. Learn more about our model.

Our Strengths

Peak Innovation specializes in primary research to answer your market questions. We analyze the qualitative and quantitative findings from our research, and we are passionate about delivering actionable results. Learn more about our strengths.

Our Clients

Peak Innovation has worked with a wide variety of clients across diverse industry segments and company sizes. Learn more about our clients.

Competitive Intelligence

Competitive Intelligence is the subset of Market Intelligence focused on the position, capabilities, and actions of specific competitors.

M&A Pipeline Development

Peak Innovation's M&A pipeline development service will start by creating a search brief with evaluation criteria from your company.

Digital Marketing

Peak Innovation leverages an advanced platform to optimize SEO and PPC performance along with offering many other digital marketing capabilities including social media and reputation management.

Product & Service Innovation

Peak innovation's product and service innovation engagement can help your company create a portfolio of new concepts or further develop existing ideas.

Brian Fultz | Founder & CEO

"Our clients hire Peak Innovation because we are lean and nimble, our partners are always deeply involved in our engagements, plus our insights go beyond the project scope."

Our Strengths

Primary Research

Our team truly differentiates itself with our expertise in moving from response gathering to expanded discussions that lead to broader and deeper insights.

Data Analysis & Strategy

We refine qualitative and quantitative data via rigorous frameworks and methods with conclusions and strategies that incorporate modern data analytics and visualizations.

Actionable Results

We answer beyond the brief in our deliverables causing them to be in demand at all levels of client organizations. In the end, we never want our work gathering dust in a binder on a bookshelf!

Competitive Intelligence

At Peak Innovation we use primary and secondary research to guide our competitive intelligence engagements. Examples of Competitive Intelligence engagements include:

Competitor Profiling
Product/Service Deep Dives
Competitor Monitoring/Tracking
Competitive Landscape Assessment

Competitive Benchmarking
Competitive Pricing Analysis
Outsourced Competitive Intelligence Function
Set Up or Process Improvement of In-House Competitive Intelligence Function

Industry Analysis
Market Sizing & Segmentation
Patent and Intellectual Property Search & Analysis
Strategic Vendor Selection

Win Loss Analysis Programs
Battle Cards
Voice-of-Customer Interviews
Qualitative Research

Blog Post and News View More Blog Posts >>

Competitive Intelligence Analysts Doing Competitor Monitoring on a Tablet

Don't Get Left Behind: Why Competitor Monitoring is Essen... May 18, 2023

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Competitive intelligence provides valuable insights into your competitors' strategies, strengths, weaknesses, and market position. By understanding the competitive landscape and staying up to date ...

A Person Standing Out From His Competitors by Combining Competitive Intelligence and Digital Marketing

Combining Digital Marketing Assessment and Competitive In... April 13, 2023

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An effective way of staying ahead of your competitors in this day and age is using digital marketing assessment and competitive intelligence.

7 Key Areas of Competitive Intelligence February 03, 2023

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The primary objective of competitive intelligence is to generate actionable insights that can be applied to business strategy, product ideation, marketing, and other critical elements of the busine...

Top Innovative Trends for 2022 January 10, 2022

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At the start of each year, businesses big and small look to understand the changes that will impact their business in the coming months.