Competitive Intelligence Firm, Sales & Marketing Strategy

Principal Engagement

drives extraordinary value

Data Analytics

for visualization & insight

Your toughest marketplace questions

answered

About Us

Peak Innovation was founded in 2008 with the goal of creating a unique and valuable service experience for our clients. We achieve this through our operating model, our strengths, and our client perspectives.

Our Model

Peak Innovation operates with high principal engagement and a flexible staffing model. Our principals will be active on every project and they will collaborate with a scalable team of subject matter experts. Learn more about our model.

Our Strengths

Peak Innovation specializes in primary research to answer your market questions. We analyze the qualitative and quantitative findings from our research, and we are passionate about delivering actionable results. Learn more about our strengths.

Our Clients

Peak Innovation has worked with a wide variety of clients across diverse industry segments and company sizes. Learn more about our clients.

Competitive Intelligence

Competitive Intelligence is the subset of Market Intelligence focused on the position, capabilities, and actions of specific competitors.

M&A Pipeline Development

Peak Innovation's M&A pipeline development service will start by creating a search brief with evaluation criteria from your company.

Digital Marketing

Peak Innovation leverages an advanced platform to optimize SEO and PPC performance along with offering many other digital marketing capabilities including social media and reputation management.

Product & Service Innovation

Peak innovation's product and service innovation engagement can help your company create a portfolio of new concepts or further develop existing ideas.

Brian Fultz | Founder & CEO

"Our clients hire Peak Innovation because we are lean and nimble, our partners are always deeply involved in our engagements, plus our insights go beyond the project scope."

Our Strengths

Primary Research

Our team truly differentiates itself with our expertise in moving from response gathering to expanded discussions that lead to broader and deeper insights.

Data Analysis & Strategy

We refine qualitative and quantitative data via rigorous frameworks and methods with conclusions and strategies that incorporate modern data analytics and visualizations.

Actionable Results

We answer beyond the brief in our deliverables causing them to be in demand at all levels of client organizations. In the end, we never want our work gathering dust in a binder on a bookshelf!

Understanding the competitive landscape is critical and no one helps us do it better than Peak Innovation. We've been working with Peak Innovation for 3 years and, during that time, have tasked them with helping us better understand what is happening across our direct and indirect competitive set. The work they have provided us has been thor...

- Brian F - Vice President & Chief Product Officer - Omaha Steaks

I'm so grateful to have had the opportunity to have worked with Peak Innovation a few times over the years. Not only were they excellent in providing the services I desired at a price that beat their competition, they also helped me understand the market better, including different aspects of the market, using sound and proven techniques in ...

- Nathan N - General Counsel - Albion Laboratories

Working with Peak Innovation was one of the best business decisions we've ever made. Their remarkable flexibility and approachability stood out every step of the way. Their commitment to deep-diving into conversations and research guaranteed us invaluable insights and equipped us with the most reliable and actionable information.

- Michael D -Director of Product Marketing - Access

Competitive Intelligence

At Peak Innovation we use primary and secondary research to guide our competitive intelligence engagements. Examples of Competitive Intelligence engagements include:

Competitor Profiling
Product/Service Deep Dives
Competitor Monitoring/Tracking
Competitive Landscape Assessment

Competitive Benchmarking
Competitive Pricing Analysis
Outsourced Competitive Intelligence Function
Set Up or Process Improvement of In-House Competitive Intelligence Function

Industry Analysis
Market Sizing & Segmentation
Patent and Intellectual Property Search & Analysis
Strategic Vendor Selection

Win Loss Analysis Programs
Battle Cards
Voice-of-Customer Interviews
Qualitative Research

Blog Post and News View More Blog Posts >>

Navigating the Innovation Landscape: 6 Key Trends Shaping... January 03, 2024

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In the ever-evolving field of competitive intelligence, staying ahead of the curve is not just a strategic choice—it's a must. As we enter 2024, the landscape of competitive intelligence is undergo...

Agile Product Development: Navigating Market Changes with... November 14, 2023

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In today's fast-paced business landscape, adaptability is the key to survival. The ability to respond swiftly to market changes can make the difference between staying ahead of the competition and ...

How Primary Research Experts Excel in Competitive Intelli... October 16, 2023

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In the ever-evolving business landscape, staying ahead of the competition is paramount. This is where primary research experts utilize their skills to gather valuable insights and data that give co...

In the dynamic world of business, knowledge is power

Building Strong Partnerships: The Benefits of Outsourcing... September 15, 2023

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In the dynamic world of business, knowledge is power, and staying ahead of the competition requires more than just intuition. That is where competitive intelligence comes into play.