Competitor Research

What unique innovations have your competitors recently brought to market? How is your competition more efficient than your firm? At Peak Innovation, our competitor research services aim to answer these questions. Competitor research is the formal and strategic investigation of competing firms to glean valuable information and actionable insight.

Competitor research is the formal and strategic investigation of competing firms to glean valuable information and actionable insight
Competitor research at Peak Innovation begins with primary and secondary research. Our experienced principals specialize in primary competitor research—the collection of information and data directly from live sources. Peak Innovation will also conduct secondary competitor research—the collection of data in the public domain—to support their findings and recommendations. We will conduct interviews, perform data analysis, and provide strategies that answer your toughest marketplace questions with our competitor research services.

After our principals gather quantitative and qualitative data, they analyze the information to provide actionable insights. At Peak Innovation, we aim to provide more than just data points; rather we provide your firm with synthesized information that may be used to guide sales, marketing, and product development decisions after your competitor research engagement. We present our competitor research findings in high quality deliverables using contemporary visualization tools.


Competitor research boasts a number of benefits that go beyond simply knowing more about your competition. For example, you may use the findings from a competitive research engagement with Peak Innovation to identify new industry trends to invest in, manage risk, or improve sales and marketing ROI. Most importantly, you will be able to identify customer segments that are underserved by the competition leading to new business development opportunities.

Regardless of what your firm is looking to gain from a competitive research engagement, Peak Innovation is here to guide you. Our experienced team will help your firm reach its untapped potential by identifying new opportunities through competitor research.

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Every Peak Innovation competitor research service engagement is led by one of our highly experienced principals. We operate with a flexible, scalable staffing model leveraging subject matter experts as needed. We enable clients to generate profitable growth through the practical use of research, innovation, and technology. Whether your firm is a start-up or a Fortune 500, Peak Innovation is here to answer your toughest marketplace questions. Please, visit our competitive intelligence page to learn more about Peak Innovation's services. Call us at (470) 273-7250 or fill out the form on this website for questions about our services or to schedule a time to speak.